About us
Rethinking the future of web notifications
The status quo 🦕
You probably work at a desk, at an office, or from home like us. If you're like most people, you probably spend your day in the browser jumping from one web app to another. This includes jumping between a suite of communication tools (Slack, Email..), documentation tools (Google Drive, Notion..), and tools optimized for your specific line of work. We like to call these Operating tools.
Operating tools? 🔨
It's a fancy way of categorizing tools that are unique to your job and help you operate daily. Say you're a Software Developer, some of your operating tools would be GitHub for version control, Linear for issue management, and perhaps Sentry for bug tracking. At least those are our operating tools of choice.
Active vs. Reactive work 🏗️
Anything you do on these tools is essentially active or reactive. Active work is creating a Notion doc, pushing changes to a GitHub branch, or creating tickets in Linear. Active work is noticeable, feels good, and usually tends to add sizable value.

Reactive work, however, involves you reacting to a trigger. Reactive work is reviewing a Pull Request in GitHub, responding to a comment in a Notion doc, or dealing with an assigned Linear ticket. Reactive work usually feels relatively uninteresting and often distracting from your core focus, active work.
The case for notifications 🔔
Today, our primary channel for reactive work is notifications. We get pings all across our Email, Slack, and even mobile. We spend our days scavenging through these frontiers reacting to the work thrown our way, feeling overwhelmed by the sheer information overload.
A way forward 🚵
A neat way to manage notifications? We like to think of notifications as checklists. Some are more urgent, others require more attention, and some demand a quick reply. You can do all this and more with Neat, your one-stop-shop for deep integrations with your work applications for a fine-grained notification experience.
The end? 🖼️
Optimizing GitHub notifications is one piece of the puzzle, but our end goal for Neat is to build a master feed of information that tracks all your applications in the background and gives you greater control to respond to updates in the workplace.